Experience

Current

Agency and Studio Collaborations

A/B Partners

A/B is a Black owned, woman led, New York based, creative agency focused on building new narratives about people, power and social change to transform our politics and the economy.

Tenure: 2019-2020

Location: New York

Role: Lead Creative Strategist, Contractor

Work:

• Lead creative strategy developing core narrative and decks for non profit clients

• Thought leadership, public relations and strategy for philanthropic leaders

• Web development for impact investment.

• Manage client relations

Highlights: Set up social listening and research protocols across the company, provided Latinx focused creative direction for internal project development to address the 2020 US election

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Debrain

Debrain is a Latinx owned and led digital agency based in Brooklyn, New York focused on consumer brands and social justice projects.

Tenure: Ongoing since 2017

Location: New York

Role: Associate Creative Director, Contractor

Work:

• Lead creative concept development for business development efforts in local New York political work

• Advise as digital strategy consultant for women’s reproductive right’s campaigns in Latin America

• Directed social media strategy for Pernod Ricard boutique brands.

Highlights: Ran online petition campaign collecting over 5K signatures in Honduras to support women’s reproductive rights, managed and directed social media strategy for Aberlour in the US market.

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Minds3t

Founded in 2018, Mindset is a Digital Creative Studio that helps projects transform into an enhanced version of themselves, powered by purpose, design and technology. I have served as thought partner and creative director in projects focused on web content and design, branding and ideation. Additionally we develop digital concepts to address mental health, consciousness and wellness.

Tenure: 2018-2021

Location: New York

Role: Thought Partner and Creative Director

Work:

• Lead creative direction (copy) for web content and design projects, branding and ideation.

• Develop digital concepts to address mental health, consciousness and wellness.

Highlights: Create concept notes through design thinking and ideation, develop stakeholder engagement process for narrative work, research and distill latest trends for product development

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In-House Projects

Prodigy Network

Prodigy Network was a pioneering real estate crowdfunding company founded in 2003. I joined the company in 2016 tasked with supporting the creation of a co-working company to operate three of the main assets of Prodigy’s real estate portfolio and to develop a cutting edge project to support scientific psychedelic research through crowdfunding.

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Fundamental

Tenure: 2016 to launch in 2017

Location: New York

Role: Project Director

Work:

• Developed the concept and work plan from ideation to full launch

• Co-created branding and ethos

• Built and nourished community of over 500 donors and advocates

• Managed day to day operations and budgets

• Developed pitch decks and non profit legal structure.

Highlights: Crowdfunded over $150K in donations, translated scientific research and interviewed experts to develop informational content and produce video and marketing materials, set up and served as donor advisor to the Fundamental Donor Advised Fund

The Assemblage

Tenure: 2016 - 2017

Role: Business Development Associate

Location: New York

Work:

• Created and wrote brand ethos and marketing documents under direction the the founders

• Supported the General Manager with day to day operations

• Developed community building structures

• Managed vendors, budgets and design processes

• Recruited and nurtures initial team

• Supported initial curation of art collection

Highlights: Was first employee of The Assemblage, wrote original manifesto based on “the heroe’s journey”, grew vibrant community of professionals, wellness experts, community builders and change-makers.

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Independent Projects

Marta Lucia Ramirez- Colombian Presidential Campaign

Marta Lucia Ramirez ran for President on an unprecedented primary election to elect the Presidential nominee in the Colombian general election. Marta Lucia Ramirez is the current Vice President of Colombia and the first woman in Colombian history to hold the office.

Tenure: Three month project- Q1 2018

Location: Colombia

Role: Coordinator of Communication

Work:

• Managed day to day communication efforts including supervising ad and media agencies

• Directed digital and press teams to ensure clear work processes for internal and external communications

• Wrote, advised and translated campaign press releases, speeches, letters and internal communication in Spanish and English

• Served as liaison to volunteer task force and donor networks

• Participated in communications committee to organize campaign events, deploy messaging, and represent the campaign as needed

• Support the candidate on the campaign trail

Highlights: The campaign collected over 1.5 million votes in Presidential primary to confirm the candidate as the vice presidential nominee. I wrote speeches and written communication to industry leaders, developed crowdfunding mechanisms to engage voters in the political process, developed campaign tag-lines and video scripts.